CaminoChronicleSusan Alcorn wrote Camino Chronicle about hiking the pilgrimage trail called Camino de Santiago. Where did she find people interested in her book? At the outdoor sporting goods store REI — it turns out they were happy to let her have in-store author events, at which she sold books to other hiking enthusiasts.

This is an excellent example of a win-win-win event: Susan sold books, REI pulled in hikers interested in hearing Susan talk about walking the Camino and seeing her slideshow (who probably made purchases while they were in the store), and the hikers got first-hand information and the opportunity to ask an experienced trekker about walking the famous trail.

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