Starting 6 to 8 months out gives you enough time to plan well for your book launch (even if you already have a life). You’ll need to plan your strategy, create some materials, and start promoting. Use the links below for more information about each step.
Plan:
- Know yourself, and decide on your launch goals
- Develop a marketing plan
- Consider a promotional partner
Create:
- Media kit
- Video trailer
- Collateral: Flyers/postcards/posters/banners/pins
- Special offers
Promote:
- Send out Advance Review Copies (ARCs)
- Implement your strategy for reviews and blurbs
- Initiate long-lead PR projects
- Get your audience engaged with your book
Now that you have all that under control (you do have it under control, right?) here’s what to do 3 to 5 months before you launch…