Starting 6 to 8 months out gives you enough time to plan well for your book launch (even if you already have a life). You’ll need to plan your strategy, create some materials, and start promoting. Use the links below for more information about each step.

Plan:

  1. Know yourself, and decide on your launch goals
  2. Develop a marketing plan
  3. Consider a promotional partner

Create:

  1. Media kit
  2. Video trailer
  3. Collateral: Flyers/postcards/posters/banners/pins
  4. Special offers

Promote:

  1. Send out Advance Review Copies (ARCs)
  2. Implement your strategy for reviews and blurbs
  3. Initiate long-lead PR projects
  4. Get your audience engaged with your book

Now that you have all that under control (you do have it under control, right?) here’s what to do 3 to 5 months before you launch