Starting 6 to 8 months out gives you enough time to plan well for your book launch (even if you already have a life). You’ll need to plan your strategy, create some materials, and start promoting. Use the links below for more information about each step.


  1. Know yourself, and decide on your launch goals
  2. Develop a marketing plan
  3. Consider a promotional partner


  1. Media kit
  2. Video trailer
  3. Collateral: Flyers/postcards/posters/banners/pins
  4. Special offers


  1. Send out Advance Review Copies (ARCs)
  2. Implement your strategy for reviews and blurbs
  3. Initiate long-lead PR projects
  4. Get your audience engaged with your book

Now that you have all that under control (you do have it under control, right?) here’s what to do 3 to 5 months before you launch