Timeline for ordering your print-on-demand books

There are more steps than you might realize to get your print-on-demand (POD) books, and some stages require processing time at your POD supplier. Plan on several rounds of revisions (let’s be realistic), and allow at least two weeks for each round: You (or your...

What to do 3 to 5 months before you launch

Congratulations; the heavy lifting is done! You’ve got the masterplan under control, you’ve developed collateral materials, and you’ve set up your systems. But there’s still a lot to do at 3 to 5 months before your launch. Use the links for...

What to do 6 to 8 months before you launch

Starting 6 to 8 months out gives you enough time to plan well for your book launch (even if you already have a life). You’ll need to plan your strategy, create some materials, and start promoting. Use the links below for more information about each step. Plan:...

Start now

I was going to title this page, “Seven Reasons to Start Two Years Ago.” Not to begin on a discouraging note, but you have heard the old joke about marketing, right? Q: When’s the best time to start marketing my product? A: Two years ago! A big part...