Create
YouTube is often referred to as the world’s second-largest search engine (after Google). With more than one billion users and billions of daily views, it can really get your message out there. Make a short video, post it on YouTube, and link to it from your...
Create
Collateral materials are printed materials that support your marketing effort, such as posters, postcards, flyers, and bookmarks. If you’re working with a book designer (like the Book Alchemist), he or she can probably also design and produce your collateral...
Create
Everyone loves a deal. You can increase sales by providing something special for people who order your book before it launches, or buy your book during launch week, or buy it during any special promotional period you might designate. (In advertising, that’s...
Create
If you’re going to ask people to review your book before it’s published (so you can use the reviews in pre-launch promotions, or include excerpts, called blurbs, on your book’s front or back cover), the easiest way to do so is by providing them with...
Create
What’s a media kit, and why do you need one? It’s a collection of background information about you and your book for potential interviewers, book retailers, bloggers, editors, and people writing articles about you. Sooner or later, you’ll need one —...
Create
What goes into your author’s website: Every author needs a website that serves as an online “home.” You don’t need to include everything on this list, but you will want a basic site to let readers and the press know who you are, what...
