When Lisa Alpine published Wild Life: Travel Adventures of a Worldly Woman, she set up a reading event at her local library, bringing in other travel writers to read from their travel books. They joined together to invite their own friends and fans, pulling in a big audience and creating a successful event for book sales.
Lisa didn’t stop with one reading; she created, organized, and promoted an entire series of regular travel literature events. They’re still going strong more than a year later — and so are Lisa’s book sales.
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