It’s hard to beat crowdfunding as a means of engaging your audience and getting the word out,  because people who contribute to your project think of it as their baby, and want it to succeed. In fact, some people use crowdfunding not so much to raise money (that’s a happy side-effect) as to raise awareness of and engagement with their work.

There’s an important caveat, though: Current common knowledge about crowdfunding books is that if you already have a big audience, it can work well, but if you haven’t yet built your fan base, it’s unlikely to happen during the course of crowdfunding. Crowdfunding is still relatively new, and it’s worth watching to see what new models emerge.

Here’s more information about crowdfunding your publication:

Back to Get your audience engaged.