Congratulations! Your launch was a success. You’ve received reviews and accolades, developed and executed a marketing plan, coordinated with a promotional partner, blogged and had a book tour, podcasted and talked about your book on the radio a few times. You had a big party to celebrate and (drumroll, please) you actually sold books!
You’re exhausted, but happy. Time to relax? Not really.
There’s a saying in the publishing industry: The book only sells as long as the author sells.
In other words, if you stop promoting your book, you can expect sales to fall off. Even if you’ve signed on with a big publishing house, you need to be out selling your book.
What? I still have to write this part. 😉