There will be lots going on during launch week, so write and schedule your social media updates ahead of time. You can use a social media management dashboard like Hootsuite to pre-schedule Facebook, Twitter, and Instagram posts. Write them, load them up, and set up a schedule for when you want them to go live.

You can always add breaking news (such as a great review or an award your book has just won) at the last minute.

Consider these ideas for launch week communications:

  • Remind people about your launch events
  • Blog in character
  • Announce your special offers
  • Link to your video trailer
  • Tell people about the benefits of reading your book

You might also want to add your book’s cover to your Facebook or Twitter page; if so, prepare your new header image ahead of time so it’s ready to go.

Next: Prepare your presentation.